Your always-on growth ops crew— for the small DTC store.
Every minute of every day, Hatchwell watches ad spend, ROAS, inventory and review sentiment across your storefront, then emails a single ranked brief each morning. Built for the founder spending under $10K a month on ads.
Hatchwell may auto-pause an ad only when it falls below the ROAS floor set by the founder. Budget reallocations, bid changes, new creative, and page edits stay queued until the founder approves them.
Founding pilot: hands-on setup with the founder while integrations roll out.
Free 14-day pilot · then $199/month · cancel anytime · never a percentage of spend.
Hatchwell may auto-pause an ad only when it falls below the ROAS floor set by the founder. Budget reallocations, bid changes, new creative, and page edits stay queued until the founder approves them.
While you sleep
Three steps. One ranked morning brief.
Hatchwell does not hand you a dashboard. It runs the operations behind one and emails you the day’s only decision list.
- 01
Connect sources and set guardrails
Bring your storefront, ad accounts, inventory, and review sources together. Set spend caps, ROAS floors, and approval rules before the shift starts.
- 02
Monitor and act inside your guardrails
Hatchwell may auto-pause an ad only below the ROAS floor you set. Budget reallocations, bid changes, new creative, and page edits wait in the queue for your approval.
- 03
Get one ranked morning brief
Each morning, receive a single ordered list of actions, risks, and watch items so you can make the next call without checking another dashboard.
The morning brief
Three actions. Three watch items. One inbox message.
Look the same as the brief that arrives at 7:30 AM. No more, no less — and the rank order is the order you should make the calls.
Good morning — the example shift shows ROAS 2.74× (↑0.31) and spend at 74% of cap. Review the ranked actions below before approving any change.
Hatchwell may auto-pause an ad only when it falls below the ROAS floor set by the founder. Budget reallocations, bid changes, new creative, and page edits stay queued until the founder approves them.
- CPA up 11% on Meta prospecting. Still within guardrail; flagged so you see the early signal before it crosses the budget dial.
- Synthetic review cluster on SKU-117. 14 5-star reviews in 36 hours, language pattern anomaly. Watching — no action yet.
Why one email
The dashboards never saved a store. The right next action usually does.
Most tools measure yesterday. Hatchwell shortens the loop: every guardrail crossing becomes a queued action, every queued action rolls up into one ranked morning message. You go from logging in to logging off.
- One ranked list. Nothing else.
- Reply Y/N to queue anything.
- Catch-up mode if you skip a week.
How we behave
Quiet, specific, and locked inside the guardrails you choose.
- One automatic exception. Everything else waits for you.Hatchwell may auto-pause an ad only when it falls below the ROAS floor set by the founder. Budget reallocations, bid changes, new creative, and page edits stay queued until the founder approves them.
- Nothing ships without your sign-off.New ads, landing-page edits, and bid changes live in a queue until you approve. The system drafts; you decide.
- One morning message. Everything.No threads, no repeat pings, no dashboards to check. One ranked brief at the time you choose. Slack and SMS optional.
- Plain-English reasons for every action.“Paused because ROAS dropped to 0.91, below your 1.4 floor.” Every shift action includes a one-sentence why.
- We never publish creative on your behalf.All copy and design work is drafted into your queue. Your in-house team or agency handles the publish.
- We never raise spend above the daily cap.Spend caps are a circuit breaker, not a suggestion. Any budget reallocation stays queued until you approve it.
- We never act without your store’s own data.No audience buyers, no uplift claims. Every recommendation cites the source — ad account, Klaviyo, Shopify, reviews.
- One flat $199/month after the pilot. Never a percentage of ad spend.The subscription stays the same regardless of ad spend. Cancel anytime.
Simple pricing
A free pilot, then one flat monthly price.
Your ad spend never changes what Hatchwell costs.
Then $199/month, billed monthly.
- Cancel anytime.
- No percentage of ad spend.
Starting the pilot collects a payment method. Nothing is charged during the 14-day pilot; monthly billing starts after 14 days unless you cancel.
FAQ
The questions we get from every founder.
Start the shift
Send us five lines.We will reply by end of day with a setup window.
Store URL, monthly ad spend, the one thing you wish you had time to look at every morning, and the one thing you never want automated. That’s all.
Create an account or send us a five-line brief. Replies come from the same address.